When severe weather threatens, telecom operations can’t afford guesswork. The Baron Weather GIS integration brings real-time weather intelligence directly into the maps and dashboards teams already use, giving them the clarity to act fast and protect critical infrastructure. From lightning and high winds to floods and ice storms, this integration helps predict risk, prioritize response, and keep crews and customers connected when it matters most.

Broadband may look like a utility, but treating it that way costs companies sales and slows growth. Utilities operate in regulated service territories with predictable models, while telecom is a fast-moving, competitive marketplace where customer loyalty and innovation drive success. This blog explains the key differences, why utility thinking creates blind spots, and how companies can align with broadband providers to win more business.