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When Capacity Becomes the Competitive Advantage
Organizations today are being asked to do more with fewer people, faster than ever before. In that environment, capacity is no longer a background concern. It becomes a competitive advantage. This essay explores why outsourcing is no longer about cost, but about sustaining execution, clarity, and progress when complexity keeps rising.

Randall René, MBA
2 days ago7 min read


The True Cost of Free Tools: When Free Platforms Own More of Your Network Than You Do
The true cost of free tools becomes clear when data leaves your hands and risk begins to grow. Learn how telecom leaders can protect their networks, strengthen governance, and build a more secure future.

Randall René, MBA
Dec 5, 20258 min read


Precision With Purpose: The Geospatial Advantage in Telecom Network Planning
Telecom network planning is evolving from coverage maps to data-driven intelligence. Learn how Cellular Expert and ArcGIS help organizations improve reliability, optimize investment, and ensure compliance through precision and purpose.

Randall René, MBA
Nov 3, 20258 min read


Building What Comes Next: How Service Providers Are Becoming Technology Leaders
Telecom’s next chapter isn’t about infrastructure — it’s about leadership. The companies that embrace clarity, innovation, and trust will define what comes next.

Randall René, MBA
Oct 27, 20256 min read


Predictive Networks: How Baron Weather and GIS are Strengthening Telecom Operations
When severe weather threatens, telecom operations can’t afford guesswork. The Baron Weather GIS integration brings real-time weather intelligence directly into the maps and dashboards teams already use, giving them the clarity to act fast and protect critical infrastructure. From lightning and high winds to floods and ice storms, this integration helps predict risk, prioritize response, and keep crews and customers connected when it matters most.

Randall René, MBA
Oct 15, 20256 min read


Smarter, Faster, Stronger: How AI First + GIS Unlock the Next Era of Telecom
AI and GIS are reshaping telecom. Learn how an AI First mindset with spatial intelligence transforms planning, design, and operations—making networks smarter, faster, and stronger.

Randall René, MBA
Oct 6, 20256 min read


Why Treating Broadband Like A Utility Is Costing Your Company Sales And Slowing Growth | Waypoint 33
Broadband may look like a utility, but treating it that way costs companies sales and slows growth. Utilities operate in regulated service territories with predictable models, while telecom is a fast-moving, competitive marketplace where customer loyalty and innovation drive success. This blog explains the key differences, why utility thinking creates blind spots, and how companies can align with broadband providers to win more business.

Randall René, MBA
Sep 22, 20258 min read


SCTE TechExpo 2025: A Location Intelligence Guide for Telecom | Waypoint 33
The annual SCTE TechExpo brings together the people who plan, build, and run the networks we all rely on. This year I will be there with...

Randall René, MBA
Sep 16, 20257 min read


Location Intelligence Belongs at the Strategy Table | Waypoint 33
Location intelligence belongs at the strategy table. For telecom leaders, that means using GIS and to connect demand, service quality,...

Randall René, MBA
Sep 12, 202512 min read


Coaching vs. Directing: Why Leadership Style Shapes Telecom Transformation | Waypoint33
Technology only delivers results when people are equipped and motivated to use it. The choice between coaching and directing employees isn’t soft skills—it’s strategy that shapes outcomes, engagement, and profitability.

Randall René, MBA
Aug 26, 20255 min read


AI and Career Development: How Artificial Intelligence is Transforming Learning and the Future of Work | Waypoint 33
AI is transforming how we learn and grow at work. It’s not about replacing people, but unlocking their potential. Leaders who align AI with career development will build more engaged, future-ready teams.

Randall René, MBA
Aug 26, 20258 min read


Why a Personal Vision and Mission Statement is Essential for Life and Leadership | Waypoint 33
"Clarity of purpose drives stronger decisions, teams, and outcomes. Discover how defining a personal mission and vision shapes leadership, builds trust, and creates lasting impact in telecom and beyond | Waypoint 33"

Randall René, MBA
Aug 26, 20255 min read
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